When I set up this blog, one of the things I said I would do with it is address Chemophobia.  That is, using the word “chemical” to mean “something that will kill or at least seriously harm you” (and its cognate, using “natural” to mean “safe and good for you”).  I have not done that much on it yet (although I have touched on it a couple of times here and here), but I was delighted last week to witness the creation of the Chemical-Free Bear, who in barely more than a week on Twitter as @ChemFreeBear has tackled more lazy chemophobia than most of us do in a year.  He clearly hit a chord with us chemical Twitterers because he attracted more followers in a week than any mere person that I have known.

I was catching up on Dragon’s Den at the weekend and saw an episode that filled me with horror.  It is a pitch in Episode 8 beginning ca. 19 mins for “innovative sports recovery drink”, and if you are watching this soon, you may be able still to see it on iPlayer at:

http://www.bbc.co.uk/programmes/b03tt4df

Well, I straightaway informed my new ursine friend, and you will never guess what the splendid furry creature did – he started a blog!  So he duly now appears on my blogroll, and you can read his criticism of the item here:

http://thechemicalfreewoods.blogspot.co.uk/2014/02/a-chemical-and-evidence-free-recovery.html

If this makes you RAWR like the Chemical-Free Bear, then leave a comment below!